Epub books for free download Mobile Marketing:

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles

• Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
• Daniel Rowles
• Page: 280
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780749469382
• Publisher: Kogan Page, Ltd.

Download Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Epub books for free download Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles

Overview

Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy. Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware ...